NEW DATE ANNOUNCED for Keith Ferrazzi on the Power of Giving: 12/19

“In service lies growth.”

Join us on the Social Capitalist, December 19 at 12pm ET (rescheduled, please note the change!), to hear how that basic truth has transformed Keith Ferrazzi’s life and business.

Keith, author of Never Eat Alone and CEO of Ferrazzi Greenlight, will participate in an energizing, action-oriented conversation on philanthropy and individual service as the keys to a successful, satisfied life. He will be interviewed by Sara Grace, host and producer of the Social Capitalist.

On the agenda:

  • The best, most surprising stories from Ferrazzi Greenlight’s annual service trips to Guatemala
  • Why volunteering with colleagues, friends, and clients builds relationships that are deeper and more productive than others
  • Why adding a 501c(3) organization to your for-profit business can help you create far more positive impact together than either could alone.
  • How you can get started bringing volunteerism into your business right away

Join us for 30 minutes of conversation with Sara Grace, host of the Social Capitalist, followed by 15 minutes of Q&A from the audience.

REGISTER HERE

If you’ve already registered and are not able to join on the new date, don’t worry. Registration will ensure that you are emailed the recording and transcript.

Help create the interview: What questions would you like to hear Keith answer on this topic?

Rohit Bhargava on the Social Capitalist: Can You Become More Likeable?

Ever have the sneaking suspicion that no matter how hard you work, you could be passed over for a promotion or new opportunity for someone who’s not smarter or more talented, but simply more likeable?

On Thursday Oct 11, 12pm ET, marketing expert and author Rohit Bhargava will confirm those fears but also offer actionable solutions as our guest on the Social Capitalist, with host Sara Grace. He’ll be talking about his book Likeonomics, which tells us that nothing is more important to your success, and the success of your company, than the simple metric of likeability.

You’ll learn:

  • The qualities that underlie likeability, and how to develop them and broadcast them to others
  • Why companies that celebrate unabashed honesty, extreme simplicity, and basic humanity in their employees see incredible ROI
  • How to inspire those values in your own workplace with your own colleagues, no matter what’s happening up top

Rohit is a member of the Global Strategy & Planning Group at Ogilvy. His first book was the bestselling Personality Not Included, and he is a leading voice on how to bring humanity back to business through social media and storytelling. His writing and ideas have been featured in media globally including Fast Company, Inc, PRWeek (UK), MarketingChina, and The New York Times. He teaches marketing at Georgetown University and a keynote speaker at business events like the World Communication Forum in Davos and TEDx.

We look forward to seeing you on the call! Click here to register.

Transcript and MP3 will be distributed the week following to everyone who signs up.

Relationship Roundup

Some of the best practices to amp up your business skills take center stage in this week’s Roundup, including managing the change process and the benefits of hiring adversarial candidates. Plus, a trend too cool not to pass on. Enjoy.

Navigating change – Former guest to the Social Capitalist and Executive Coach Christine Comaford provides a roadmap for managing the change process. Read her Forbes article here: http://onforb.es/TiPbas.

Lessons from the field – The NFL is not only entertaining, it’s a multi-billion dollar enterprise with some valuable management lessons to offer. Read this Wall Street Journal blog about the management secrets of the NFL here: http://on.wsj.com/Q8UDX9.

Benefit from your dislikes – Being truly relationship savvy means mastering the ability to interact and function with challenging colleagues. Read about the benefits of hiring adversarial candidates in this Fast Company article here: http://bit.ly/UseYei.

The customer is king – Implementing the best practices of marketing with your customer relationships can provide the edge you seek in reaching your business goals. Download and listen to this Marketing Professionals podcast from marketing expert Ardath Albee here: http://bit.ly/Tnte8H.

Too cool not to mention – #11 on Trendwatching’s September 2012 release of 12 mini trends is a glimpse into a world where social and reality intersect beyond the handheld mobile device. Read about it here: http://bit.ly/NMIHzO.

Kibibi Springs is myGreenlight’s Community Director.

Upcoming Social Captialist Event with Social Network & Tech Expert Robert Scoble

Feel persecuted by your smart phone? Weekday relationships limited to clicking “like”?

Then join Ferrazzi Greenlight Institute head Kevin Strehlo on the Social Capitalist, Friday, September 14 at 12pm ET, as renowned geek and social networker Robert Scoble generously explains how to parlay those “weak ties” into deep relationships.

Click here to register!

Drawing on his Scobleizer blog about all things new, geeky and about to be really important, Robert will share:

  • How he turns his prolific social media intake and output into deep relationships with hundreds of technology and business innovators
  • How absolute transparency about your activities will improve quality of life
  • What he thinks about using the latest location-based services to alert you to people who are nearby and share your interests
  • The coolest new context-aware tools (Google glasses anyone?)
  • Why it’s not really creepy if your phone knows your habits better than you do

Robert first drew worldwide kudos for his groundbreaking work in providing visibility into Microsoft’s culture—and why the “Evil Empire” wasn’t really evil—as a pioneering corporate blogger. The so-called “milliscoble,” based on Robert’s average number of daily tweets, is the standard measure of Twitter talkativeness, and his prodigious conversational volume sometimes draws the criticism that he cannot possibly have “real” relationships. His many influential friends and interview subjects suggest otherwise. Today Robert works for Rackspace and says his best work appears on the Rackspace-sponsored community site Small Teams/ Big Impact (formerly Building 43). He is also the co-author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers with Shel Israel, his collaborator on his forthcoming book Context.

Don’t miss this call, a unique opportunity to prepare yourself for a world that knows in real time whether you’re at church or a strip club.

Once again, click here to register – those who do will receive the call transcript and recording after the call.

From Cold Calls to Cocktails: Making the Connections that Will Transform Your Startup (and Your Social Life)

Looking to scale up your business development efforts and generate new opportunities?

Then join Sara Grace on the Social Capitalist, August 23 at 12ET, as business development expert Andy Ellwood generously opens the book on his stories, strategies, and wealth of hard-earned advice.

Click here to register!

Drawing on his popular Forbes blog, Andy will take questions and cover topics both tactical and strategic:

  • Why checking your cell phone at dinner is bad for business
  • How to make the perfect email introduction
  • The only three people you need to know at a party
  • How to host a happy hour that’s worth quadruple the bar tab
  • The key to balancing hustle with flow so that your interactions are both meaningful and productive Continue reading

Our July 26 Social Capitalist: Jeff Hayzlett on How to Be Bold, Controversial, and Unhated (Mostly)

Join us LIVE on the Social Capitalist, July 26 at 12 PM ET, as we interview Jeffrey Hayzlett, the bestselling author, marketing expert, and international business celebrity who has made appearances on Celebrity Apprentice, MSNBC, and Fox Business.

This webinar is a must for anyone who needs to market and sell their unique expertise to survive and thrive. These are skills necessary not just for sales, but in any client interaction where it’s up to you to drive a course of action for mutual success.

Register here!

Jeffrey will share the mindsets and skills he’s used to forge a reputation as a bold personality and fearless change agent. He’s written two books on the subject,The Mirror Effect and this year’s Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits. Both include tales from the trenches: As the former CMO of Kodak, a company still struggling to transform itself for the digital age, Jeff won both respect and criticism for railroading through dramatic but vital changes.

Prepare for a crash course on how to raise your profile, strengthen your brand, and blow up your professional impact. Topics we’ll cover:

  • How to consciously drive and shape your brand so others can “see” you
  • How to hook and sell anyone in 118 seconds
  • How Jeff handled the fallout of unpopular decisions at Kodak
  • How to respond to your most scathing critics, both privately and through social media
  • And, because we can’t help but ask, the most interesting lesson he’s learned from “The Donald.”

Don’t miss it! Register here.

The call will be 45 minutes, with 15 minutes of audience Q&A. Everyone who registers will receive the MP3 recording and transcript the week after the call.

The Greenlight Highlight: How a Seasoned Project Manager Uses Relationship Mastery to Foster Teamwork

Joseph Katucki
Wallingford, CT
Greenlight Member Since: June 2010

Elevator Pitch: “I’m not afraid of trouble, I like solving problems. I am a Project Manager specializing in turning around troubled projects. Currently I’m creating a leadership development program. I also mentor small businesses through the SBA’s SCORE program.”

What experience in your past marked the moment you recognized how important relationships are to your success? 

About five years into my professional career, I remember looking around the office and noticing who were getting fun assignments and promoted the fastest. It was those individuals who were personally and/or socially connected with the management chain.

What’s the coolest things you’re working on at home or at work right now?

I am leading the charge on an innovative leadership development program for the nearly 1,800 members of the Southern New England Project Management Institute (SNEC-PMI). It’s a program that includes a 360 leadership skills assessment, one-on-one feedback and coaching by a Center for Creative Leadership accredited leadership coach, three 3-day workshops facilitated by a hired consultant, and two 1-day events that will be open to the larger SNEC-PMI community.

The lessons I’ve learned about working with a volunteer organization have been invaluable. It’s taken a lot more time to get things moving and I have to approach every interaction with extreme generosity as every individual I rely on is there on a gifted basis. Continue reading

Creating a Work Culture that Gets Things Done

Creating effective company culture is a core focus of Ferrazzi Greenlight, so Keith and the team at FG were very interested to hear how LinkedIn Founder Reid Hoffman, our recent Social Capitalist guest, ensures that his team is aligned, friendly, and efficient.

Here were a few things Reid mentioned as being important to a culture at LinkedIn that gets things done:

  1. Spend your time on customers, not internal dialogue: “Stay focused on the classic stuff—on getting the work done, on customers, and so forth, and not get overly distracted by internal meetings, internal dialogue, where your primary universe is very naturally all of you talking to each other, as opposed to what you’re doing in the world…things for customers, projects you’re launching, these sort of things. Continue reading

Heidi Roizen: Getting the Door Slammed in Your Face Means You are Doing it Right

In the investment world there is an accepted relationship between risk and return. In order to get a big return, you generally have to accept a significant level of risk. In her Social Capitalist interview, legendary networker Heidi Roizen shared her thoughts on the relationship between risk and return in relationships – and why, if doors aren’t getting slammed in your face from time to time, you probably aren’t risking enough.

Heidi says:

“I think you have to have a certain amount of tenacity and belief in yourself and what you’re trying to accomplish. Sometimes it takes a while to get other people on the same page with you. Sometimes, they’re never going to get on the same page. I think there’s a fine line between appropriate persistence to just beating a dead horse and becoming an annoying presence to the other person. Again I think you have to have the approach of asking yourself, What’s in it for them?

When you approach someone, sometimes there are clear “no’s,” but sometimes there are people who are a little skeptical and maybe need to be convinced. Maybe you need to do more homework…Sometimes there’s a longer process to building relationships and getting people on the same page with you. Continue reading

Win a Copy of Reid’s Book

In last week’s episode of the Social Capitalist, Keith Ferrazzi, CEO of Ferrazzi Greenlight, interviewed Reid Hoffman, founder of LinkedIn and author of The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career.

Some of the key discussion points included:

  • The backstory: how and why Reid launched LinkedIn
  • How thinking like a Silicon Valley entrepreneur enhances success in any career
  • How Reid personally leverages his LinkedIn page
  • The keys to maximizing your network literacy, the ability to conceptualize, access, and benefit from the information flowing through your social network

Win a copy of Reid’s book!: Listen to the MP3 (or read the transcript) and tell us in the comments of this post what your favorite takeaway was. SC Host Sara Grace will pick her three favorites and notify winners via email next week.

Click here to get the audio recording and transcript from the interview.