Upcoming Social Captialist Event with Social Network & Tech Expert Robert Scoble

Feel persecuted by your smart phone? Weekday relationships limited to clicking “like”?

Then join Ferrazzi Greenlight Institute head Kevin Strehlo on the Social Capitalist, Friday, September 14 at 12pm ET, as renowned geek and social networker Robert Scoble generously explains how to parlay those “weak ties” into deep relationships.

Click here to register!

Drawing on his Scobleizer blog about all things new, geeky and about to be really important, Robert will share:

  • How he turns his prolific social media intake and output into deep relationships with hundreds of technology and business innovators
  • How absolute transparency about your activities will improve quality of life
  • What he thinks about using the latest location-based services to alert you to people who are nearby and share your interests
  • The coolest new context-aware tools (Google glasses anyone?)
  • Why it’s not really creepy if your phone knows your habits better than you do

Robert first drew worldwide kudos for his groundbreaking work in providing visibility into Microsoft’s culture—and why the “Evil Empire” wasn’t really evil—as a pioneering corporate blogger. The so-called “milliscoble,” based on Robert’s average number of daily tweets, is the standard measure of Twitter talkativeness, and his prodigious conversational volume sometimes draws the criticism that he cannot possibly have “real” relationships. His many influential friends and interview subjects suggest otherwise. Today Robert works for Rackspace and says his best work appears on the Rackspace-sponsored community site Small Teams/ Big Impact (formerly Building 43). He is also the co-author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers with Shel Israel, his collaborator on his forthcoming book Context.

Don’t miss this call, a unique opportunity to prepare yourself for a world that knows in real time whether you’re at church or a strip club.

Once again, click here to register – those who do will receive the call transcript and recording after the call.

The Greenlight Highlight: How A Young Professional Practices Relationship Mastery To Serve and Succeed

Maxwell Lyons
Sydney, Australia (as of three weeks ago)
Greenlight Member Since: July 2010

Elevator Pitch: “I love being stretched and attempting to play above my current capacity. Born and raised in a small town in Idaho, I owe so much of the success I’ve had in life to the relationships I’ve developed.”

What experience in your past was the moment you recognized how important relationships are to your success? 

I grew up valuing friendships, but hated “networking”. I viewed it as pretending to be something and someone you are not, and that never sat well with me. After I read Never Eat Alone, it flipped what I thought about networking on its head and showed me that my friends and my business contacts could be one in the same. That’s the moment it clicked for me that relationships can be powerful, as well as fun, in the professional world.

What’s the coolest things you’re working on at home or at work right now? Continue reading

Relationship Roundup

This week in the Roundup, how to manage separate social media identities, employee relationship building, confidence in business, and staying relevant on twitter.

Separate identities – One of our modern dilemmas for reputation management involves the decision to create and manage different profiles for different social media platforms. This SmartBlog on Social Media shares the results of a recent poll on the topic and the pros and cons of separate identities. Read it here: http://bit.ly/Ls8EgT.

Building the employee relationship – The foundation of all great relationships start with trust. Learn how to strengthen the relationships important to your business in this SmartBlog on Leadership: http://bit.ly/NzUa1C.

Be larger than life – Big audacious goals require a big audacious perception of self. A Harvard Business School Professor shares lessons from a case study that illustrates the best practices of using confidence and influence to create a big impact in business. Read the HBR blog here: http://bit.ly/Lyr6cq.

Boost the perception of competence – Those who voice an opinion project confidence to others. For some tips for putting your voice into the discussion and gaining greater influence, read the SmartBlog on Leadership here: http://bit.ly/NzsmZS.

Lead nurturing through Twitter – There are new rules for lead generation in the social media stratosphere. Read this Marketo blog for some rules for engagement: http://bit.ly/OZEJhE.

Kibibi Springs is myGreenlight’s Community Director.

Relationship Roundup

In the Roundup this week, tips to strengthen your reputation and network on and offline and new tools for behavioral marketing.

Building a lucky network – We agree wholeheartedly with CueBall CEO Anthony K. Tjan on what it takes to build a lucky network, “vulnerability, authenticity, generosity, and openness.” Read his perspective on how to create luck for your business ventures in his Harvard Business Review blog here: http://bit.ly/S5QCG4.

Candor is positive conflict – Conflict is an unavoidable reality, thus getting good at using it to you and your teams’ advantage should be high on the priority list. Cambridge Professor and author Mark de Rond shares how to get comfortable with team conflict. Watch his Harvard Business Review video blog here: http://bit.ly/MieIJL. Continue reading

Fixing Your Gmail Autofill So You’re Not Emailing People at Old Addresses

Have you sent an important email to an associate and realized three days or three weeks later that they never got it because it was an ancient address that Gmail decided to autofill in without you noticing? And once you realized it, you picked apart Gmail but couldn’t figure out how to solve the problem?

Help is here: Complete instructions on how to change the auto-complete addresses in Gmail so that you don’t keep emailing a contact at his or her old address!

(It actually took me a good amount of time and help from a coworker to figure this out.)

  1. First you have to click on the Gmail tab under the Google header on the left side of the page and select contacts.
  2. Once you’re in the contacts section, you can search for the contact you wish to edit in the search field.
  3. Once you’re on the contact page, you can make edits.

Viola! These two minutes of work can save you from emailing the wrong address over and over again once and for all. Get to it immediately when you learn a contact has a new address.

Another idea: Next time you update your own email, send these instructions with your announcement to make it easy on your Gmail-using friends.

Ritu Walia is an FG Analyst.

Contact Management Tool Review: Contactually

As you may know, I’m working my way through trying out all the new smart contact managers. As someone who is considering a client services business (more on that soon!) the need to button up the data management side of my network and relationships is becoming ever more pressing.

This week’s trial: Contactually, recommended to me by Get Storied’s Michael Margolis.

Contactually immediately made me happy with two features I’ve been looking for and haven’t found elsewhere:

  • pinging reminders based on groups (‘buckets’)
  • drag-and-drop contacts to groups

I wish you could put someone into more than two buckets, although Michael immediately had this counterargument when I complained: It can be good to be forced to keep things simple. Still, I really enjoy the easy and flexible tagging system in the competitor product Connected. Something about their UI makes everything feel so organized and easy. Contactually does more, which is theoretically good, but it makes the dashboard there a lot more cluttered. Continue reading

Is Facebook Your Pleasure of Choice?

“Facebook is as pleasurable as food or sex” says the title of a recent Yahoo News article. Two neuroscientists researched and led this study and came to the conclusion that “‘self disclosure’ produces a response in the region of the brain associated with dopamine, a chemical associated with pleasure or the anticipation of a reward.”

Apparently, the reward that the brain receives after posting our thoughts and views on Facebook is very similar to the pleasure from food or sex. This is attributed to a less complex idea that we’re all familiar with. As humans, we love talking about ourselves. In fact, we spend about 30 to 40 percent of our speech disclosing our subjective views. Continue reading

You’re Invited: Keith Ferrazzi and LinkedIn Founder Reid Hoffman LIVE

Join Keith Ferrazzi, CEO of Ferrazzi Greenlight, in conversation with Reid Hoffman, founder of LinkedIn and author of The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career, at this month’s Social Capitalist Live Event, Tuesday, June 12 at 12:30 PM ET (NOTE UPDATED TIME!)

Register here for the live Webex event!

During the lively, 45-minute discussion with audience Q&A, you’ll learn:

  • The backstory: how and why Reid launched LinkedIn
  • How thinking like a Silicon Valley entrepreneur enhances success in any career
  • How Reid personally leverages his LinkedIn page
  • The keys to maximizing your network literacy, the ability to conceptualize, access, and benefit from the information flowing through your social network

…And much, much more! If you can’t make it, register anyway – we’ll send you a recording and transcript afterwards.

What people are saying about The Start-up of You:

“The Internet has fundamentally changed the architecture of business and society. This terrific book shows you how to live, learn, and thrive in a networked world.”

“Crammed with insights and strategies to help each of us create the work life we want.”

“…start with an idea and work over your entire career to adapt it into something remarkable. This book distills the key techniques needed to succeed.”

See you there!

Three Terrific Young Bloggers

Did you know that 53.3 percent of the blogging population is between 21-35 years old?

Here are three terrific bloggers that are at the younger end of that age group, in their early- to mid-20s:

  1. Matt Cheuvront of Life without Pants shares “the message that defines the metaphor behind life without pants – that life, both personal and professional, must ultimately be approached without restrictions.” This blog is able to capture those amazing moments of candor and reflection that we all have and make them an enjoyable read that is relatable and provocative.
  2. Jeff Goins of GoinsWriter.com introduces himself with, “I love compelling stories, worthy causes, and Pez candy. I’ve been writing for most of my life and started this blog in 2010.” With a very honest and no-BS writing style, this blog can be truly inspiring and make you finally take the leap into your next project.
  3. Grace Boyle of Small Hands, Big Ideas offers ” ideas and life as a woman in a tech startup, daily inspirations, career, moving, relationships, and ideas as a 20-something.” Grace wants to change the world, one word at a time.

Have you noticed a trend in the age of the bloggers you read? How does that affect your view of the blog? Please share!

Ritu Walia is myGreenlight’s Member Coordinator.