The Greenlight Highlight: How a Social Media Strategist Uses Relationship Mastery to be Systematic and Authentic

Anita Windisman
OneOfAKindMarketing.com
Toronto, Canada
Greenlight Member Since: December 2011

Elevator Pitch: Social media strategist & consultant. Helping you grow your professional practice or customer base by mastering LinkedIn.

What experience in your past was the moment you recognized how important relationships are to your success?

I’ve always been a connector and a networker and didn’t realize the full impact of that skill. I network naturally and being the hub and knowing what’s going on has always been a part of who I am. I value relationships. My network goes back to grade school. Loyalty is what I’m about.

What’s the coolest things you’re working on at home or at work right now?

Professionally I just launched my third public LinkedIn workshop. I love offering my services to small businesses and freelancers. On the other end of the spectrum I love working with very senior executives helping them showcase their expertise on LinkedIn. Both audiences need LinkedIn, but the reasons for doing so are different. I address the individual and the executive with the same tools, but in different ways. Continue reading

You’re Invited: Keith Ferrazzi and LinkedIn Founder Reid Hoffman LIVE

Join Keith Ferrazzi, CEO of Ferrazzi Greenlight, in conversation with Reid Hoffman, founder of LinkedIn and author of The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career, at this month’s Social Capitalist Live Event, Tuesday, June 12 at 12:30 PM ET (NOTE UPDATED TIME!)

Register here for the live Webex event!

During the lively, 45-minute discussion with audience Q&A, you’ll learn:

  • The backstory: how and why Reid launched LinkedIn
  • How thinking like a Silicon Valley entrepreneur enhances success in any career
  • How Reid personally leverages his LinkedIn page
  • The keys to maximizing your network literacy, the ability to conceptualize, access, and benefit from the information flowing through your social network

…And much, much more! If you can’t make it, register anyway – we’ll send you a recording and transcript afterwards.

What people are saying about The Start-up of You:

“The Internet has fundamentally changed the architecture of business and society. This terrific book shows you how to live, learn, and thrive in a networked world.”

“Crammed with insights and strategies to help each of us create the work life we want.”

“…start with an idea and work over your entire career to adapt it into something remarkable. This book distills the key techniques needed to succeed.”

See you there!

Relationship Roundup

This week in the Roundup, I’m sending you into the weekend with news on collaboration, best uses for Google +, meetings that you’ll never forget, tips for finding balance and insight on the shift of power. Enjoy!

Get a collaborative boost. Collaboration is the new king of business. Author, Tammy Erickson shares why it’s key to the future of your businesses’ productivity in this HBR blog. Read it here http://bit.ly/JPF6to.

Intimacy building with Google+. Guy Kawasaki shares how social media engagement with Google + is less about getting to know new people and more about increasing the intimacy in the close circles you’ve already formed. Learn more here http://bit.ly/JKpZk1.

Memorable meetings. Part of your personal brand boils down to creativity. Long slow dinners in exotic locations for instance. Amy Levin-Epstein shares some truly creative meeting locations that will be perceived as nothing less than impressive. Read her CBS MoneyWatch blog here http://cbsn.ws/JIURDe.

Finding balance. Learning to juggle is one of the keys to being successful. In this HBR article by time coach Elizabeth Grace Saunders, learn the patterns of successful people. Read it here http://bit.ly/Koe62P.

Power shifts. The world is changing and age old concepts are changing with it. In this HBR blog, author of The New How Nolifer Merchant shares her take on the power shifts in play right now. Read it here http://bit.ly/IE6PyX.

Kibibi Springs is myGreenlight’s Community Director.

Cool New Apps to Fuel Your Job Hunt

One of the places where past investments in social capital pay back major dividends is when you are in the market for a new job. Having an inside connection at any company can up your chances of finding out about new opportunities early, and making sure your credentials get in front of the right people. Luckily, there are an array of tools emerging to make the entire process more efficient, and yes, even enjoyable.

You are probably already familiar with the ways that LinkedIn can help uncover connections you didn’t even realize existed. Whether you find job postings right on the LinkedIn site or elsewhere, a quick search to see if you have someone on the inside at your dream company should be part of your application process.

To take your LinkedIn profile to the next level, check out Re.Vu - a cool way to create a visually appealing storyboard of your past experience. To see what I mean, check out my Re.Vu page. Their site pulls your history from the LinkedIn site and gives you lots of options to add more information to flesh out and portray your past in an engaging way. My favorite part? The time graph of employment history – my past has never seemed so exciting. Sharing your Re.Vu site is more efficient than carrying around paper resumes and easy for friends to pass along on your behalf. Continue reading

Relationship Roundup

This week in the Roundup we’re addressing habits, email timing, gender balance in the workplace, our desire to “pin”, and gifting that can increase intimacy. Enjoy the variety!

Habitual behaviors – All habits aren’t good for us personally or for the organizations we work in. In this very promising new video blog series between SmartBrief and BigThink, author Charles Duhigg shares his studies on habitual behaviors and how a closer look at them can reveal some opportunities for change within organizations and ourselves. Read the blog and view the video here http://bit.ly/HHjIEu.

Email timing – We’ve tackled the question of email timing at myGreenlight in the past through general crowdshare. In this CBS Money Watch article, author Laura Vanderkam shares what her studious observations on open rates have revealed about the best day and time to send email. Read the article here http://cbsn.ws/HyMJoo.

Gender diversity in leadership – Consultant Dana Theus presents the business case for gender balanced leadership in this SmartBrief blog. Read the article here http://bit.ly/HrkOVI.

How pinteresting – Recently Pinterest was named the #3 most popular social network. I haven’t started pinning yet so I can’t attest to the rage. However, I can foresee many ways it might help me connect in more deep and meaningful ways with those in my network and those I wish to be in my network. Find out why “pinning” is the new “like” here http://bit.ly/HsOTTV.

Gifts that give great impressions – At certain points in a growing relationship, we are all faced with the “gift conundrum”. Everyone knows that what you choose to give shows another how thoughtful you are and how much you really are paying attention to their interests. Smart gifting can be challenging so I was pleased to see these two services that provide some assistance so you can make a big and positive impression. Read about them here http://bit.ly/Hl3Eyc.

Kibibi Springs is myGreenlight’s Community Director.

Win a Year of myGreenlight – Scholarship Contest

We want everyone to have access to amazing relational capital, so today we kick off our second scholarship contest. The winner will receive a FREE one-year unlimited membership to myGreenlight.

This prize, worth $699 (!), includes unlimited access to all of myGreenlight’s resources.

  • 3-course core curriculum
  • Field-tested Relationship Action Planning tool
  • 15+ hours of webinars and masterclasses, on everything from presentation skills to body language to social media branding
  • Multimedia Coaching Resource Center
  • Hundreds of samples, templates, and articles on-demand
  • Weekly newsletter to help sustain progress
  • Monthly live Social Capitalist Event with leading business thought leaders
  • Access to our alumni directory
  • Moderated community forums
  • Lifeline Group Recruiting and Accountability tool
PLUS the winner will receive all 3 of our Kickstart Bonus Courses
  • Five Steps to Relational Capital that Closes the Deal
  • Career Advancement: Optimize Your LinkedIn Profile
  • Entrepreneur’s Launch Kit

Each BONUS package includes an easy-to-implement action sequence with myGreenlight support materials – rocket fuel as you build your tailored network to make your dreams reality.

To win – submit your entry in the comments below. Tell us about your biggest relationship or networking-related challenge and what you will achieve with the relationship skills you develop during the course. The most compelling response (as judged by Community Manager Kibibi Springs and Program Director Sara Grace) will receive the scholarship.

What would YOU do if you could build the relationships that wouldn’t let you fail?  Tell us!

Entries must be received by April 6th at 5PM Eastern Time.  Good luck!

For more information about myGreenlight, including access to our Spring Special deal ($200 off of the regular price) - click here.  If you enroll and then win the scholarship, your tuition will be refunded in full – so don’t wait!

Simon Mainwaring Explains How Your Brand Can Jump Back from Negative Social Media

Never Eat Alone co-author Tahl Raz interviewed marketing consultant, author, and speaker Simon Mainwaring about his book, We First: How Brands and Consumers Use Social Media To Build a Better World, for the Social Capitalist. Here’s the audio recording and full transcript. MyGreenlight member and marketing consultant Colleen Newvine submitted this question during the interview:

“You’re building or architecting this community, but what happens when you’re hit with criticism or negativity, or some of the dark side that we hear about, or I’ve actually felt, in social media? How do you deal with negativity in social media? How have you dealt with it?”

Simon: I think it’s a great thing and I’ve had it, too. I get everything from being dismissed as some sort of crazy, commie-idealist, through to being put on the Republican watch list, through to I had a gentleman get very angry with me because I wrote a piece about whether video games increase teen violence. He was very angry with me, which to me rather proved the point. But, anyway, you always will encounter that. As soon as you open yourself up to public scrutiny, you’re going to have those who support you and those who don’t, and that’s fine.

What I do is I welcome it. I’ve been taken to task by people over various issues many times and rather than be reactionary and defensive, what you try and do is say, “Great. Someone is pointing out something that many people are already thinking,” or, “They’re highlighting a way that I need to improve my product or service if I’m really going to be authentic.” Continue reading

Relationship Roundup

Everyone’s buzzing about South by Southwest  (SXSW) week, the uber cool music, film, tech, and media conference in Austin, Texas. Among the innovators, some of the following social media application developers are burning the midnight oil to introduce SXSW goers to the cool tools that are or will soon be helping us manage our manically connected worlds. None too soon in my book! This week in the Roundup, I present some options that are hot on the market and coming down the pipeline to streamline your socially connected life.

Get Ming.ly with it! – For managing the flow of your existing and growing connections, as well as remembering important details about them, Ming.ly offers several  functions to give your memory a break. The application works with your existing social media networks to keep track of whose coming in and out of your world. Check out the Ming.ly web demo to learn more here http://bit.ly/xpsR5r.

Spotlight on Highlight – I was told the industry is going nuts over Highlight, a fun and easy way to learn about the people around you. Imagine this…the person next to you also has Highlight and their profile shows up on your phone. You can see all the profile details they’ve chosen to share to strike up a conversation. Hmmm, we used to call that stalking but between two consensual adults I’m all for it. Learn more http://bit.ly/yocauc. Continue reading

You’re in Permanent Beta, So Let Your Network Help

In a recent NPR interview with LinkedIn founder Reid Hoffman about his new book, The Start-Up of You, he makes this great point about personal branding:

We are in a “permanent beta…you’re always investing in yourself. You’re always adapting. You’re not a finished product.”

He also suggests that your network plays a vital role in helping you keep current. He advises, “go out to lunch with different folks, go out to lunch with people from other departments, from other companies, and explicitly address questions like: How do you see the industry changing? What do you think is happening? How do you do your job effectively? Is there anything I should learn from that in terms of how do I do my job effectively? That’s how you adapt to the future, and you stay current.” (We recommend a similar approach in all three myGreenlight courses, but especially Course III: The Learning Action Plan.)

Throughout the article, Hoffman talks about the impact that the people that he worked with years ago (he calls them “the PayPal crew”) have had on each other’s careers. He even goes on to state that he believes that his network is part of the reason for his success.

“I think the really key thing is to realize that relationships are like alliances,” Hoffman says.

I couldn’t have said it better myself.

Do you make a conscious effort to cultivate new learning from your peers? If not, how do you stay ahead of the curve?

Ritu Walia is myGreenlight’s Member Coordinator.

Relationship Roundup

This week’s roundup includes further proof that nice is a quality that can get you far, being human is the wave of the future, and gaining greater trust and intimacy in our relationships with ourselves and others requires some flexibility. Dive in!

A self-professed jerk changes his tune – Let’s face it. There’s a bit of a jerk in all of us even if it is buried deep inside or confined to our thoughts. No one can cast any stones and the “be nice” debate will go on. However, the shifting tides say the nice guy may not finish last after all. Read the CBS Money Watch article here http://bit.ly/x19qu9.

Flaws and all – It seems the relationship between consumers and brands has reached a moment of truth. Trendspotting’s dedicated an entire report to it, but generously gives enough of the facts here to get you thinking http://bit.ly/41wUvc.

Important message to the dream chasers – I think Daniel Gulati’s new book Passion & Purpose: Stories from the Best and Brightest Young Business Leaders is a great message for all the generations to consider as they strive towards their ultimate goals. Read about his studies that support dream diversification as a means of reaching an even greater sense of life purpose. Read the HBR Blog post here http://bit.ly/xIF6wu.

Dialing up your social media intimacy – You’re doing all the right things, but are you doing them at the right time? This Viral Blog article by Neil Draper gives some clues to optimize your social media relationships. Read it here http://bit.ly/yvc2BL.

Changing the management relationship – The days are hopefully numbered on the need to physically be in each other’s presence in order to trust that work is being done. Trust as we know is the cornerstone of any good relationship. Read how far trust might go in changing the landscape of our working relationships and our quality of life in this HBR blog post by Tony Schwartz http://bit.ly/A39Pju.

Kibibi Springs is myGreenlight’s Community Director.