Charlene DeCesare
Salem, New Hampshire
Greenlight Member Since: August 2010
Nominated by Greenlight member (George Newman)
Elevator Pitch: I am responsible for building membership for the Institute for Corporate Productivity (i4cp). Our focus is on the unique people practices of high performance organizations. I have a passion for helping people and companies achieve their highest potential and feel intensely grateful to be doing what I love.
What experience in your past was the moment you recognized how important relationships are to your success?
When I was at Gartner, I had a strong sense that there was untapped potential with myself and my colleagues all calling into the same clients, selling slightly different events and services. So, I created a strategic partner model that focused on assigned accounts, building relationships, and horizontal selling through referral. People bought more from me because I took the time to truly understand their business and map solutions at a much higher level. Ultimately they took my recommendations and spent more money because they liked and trusted me personally. I grew a small set of accounts by 46% in the first year and eventually helped manage a global team. Within just a few years, we grew $2M to $38M across a very small set of accounts and I know that exponential growth continued after I left. The (not so) secret sauce is in building relationships and becoming a trusted advisor. Continue reading





