Back when I decided to attend business school, one of the concerns that crossed my mind was whether my limited attention span could withstand two straight years of all business all the time. I am marketing minded, for sure. But I like to believe there is more to life than balance sheets and creative briefs.
So, I was hugely excited when we were given a business ethics class pre-reading assignment of Zen and the Art of Motorcycle Maintenance. Zen, in business school? How awesome is that?
I spent much of that summer working my way through the book. If you haven’t read it, you should. It’s immensely philosophical and talks a great deal about perception and reality. What is true and what is up for debate. It was fascinating. By August I was ready for our deep ethical philosophical discussion. Continue reading