Do You Know it When You See it?

This isn’t going to be part of the great education debate.  It could be, but it won’t.

Back when I decided to attend business school, one of the concerns that crossed my mind was whether my limited attention span could withstand two straight years of all business all the time.  I am marketing minded, for sure.  But I like to believe there is more to life than balance sheets and creative briefs.

So, I was hugely excited when we were given a business ethics class pre-reading assignment of Zen and the Art of Motorcycle Maintenance.  Zen, in business school? How awesome is that?

I spent much of that summer working my way through the book.  If you haven’t read it, you should. It’s immensely philosophical and talks a great deal about perception and reality. What is true and what is up for debate. It was fascinating. By August I was ready for our deep ethical philosophical discussion. Continue reading