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Authors John Hagel and John Seely Brown, who recently sat down to record a Social
Capitalist Masterclass with Tahl Raz, provide this month’s Master’s Mission, designed to help you diversify your network to expose you to the broadest range of ideas and opportunities. These simple tips will strengthen your safety net – try it!
It is no surprise that we instinctively seek out those who share our interests. This is especially true in times of increasing pressure and uncertainty. We have an understandable tendency in such times to seek out the familiar and comfortable as a buffer against the unforeseen changes around us. In so doing we can inadvertently put ourselves in a cage of similarity that narrows our peripheral vision of the world and our options. The result? We may be even more vulnerable to being blindsided by events and trends coming at us from new and unusual directions.
The Internet compounds this narrowing by invisibly removing subjects and people from our online searches and even our casual exploration of websites, explains Eli Pariser in his new book, The Filter Bubble. Worse yet, we tend to become more extreme and entrenched in our beliefs when we become involved in a tight-knit group that shares them.
The bottom line: the choices we make and the technology we use can progressively narrow the range of experiences we have. To counteract the potential stultifying effects of the filter bubble we will have to overcome our natural instinct to seek out the comfort of those who are most like us. Here are some suggestions: Continue reading →