Rohit Bhargava on the Social Capitalist: Can You Become More Likeable?

Ever have the sneaking suspicion that no matter how hard you work, you could be passed over for a promotion or new opportunity for someone who’s not smarter or more talented, but simply more likeable?

On Thursday Oct 11, 12pm ET, marketing expert and author Rohit Bhargava will confirm those fears but also offer actionable solutions as our guest on the Social Capitalist, with host Sara Grace. He’ll be talking about his book Likeonomics, which tells us that nothing is more important to your success, and the success of your company, than the simple metric of likeability.

You’ll learn:

  • The qualities that underlie likeability, and how to develop them and broadcast them to others
  • Why companies that celebrate unabashed honesty, extreme simplicity, and basic humanity in their employees see incredible ROI
  • How to inspire those values in your own workplace with your own colleagues, no matter what’s happening up top

Rohit is a member of the Global Strategy & Planning Group at Ogilvy. His first book was the bestselling Personality Not Included, and he is a leading voice on how to bring humanity back to business through social media and storytelling. His writing and ideas have been featured in media globally including Fast Company, Inc, PRWeek (UK), MarketingChina, and The New York Times. He teaches marketing at Georgetown University and a keynote speaker at business events like the World Communication Forum in Davos and TEDx.

We look forward to seeing you on the call! Click here to register.

Transcript and MP3 will be distributed the week following to everyone who signs up.

Relationship Roundup

Some of the best practices to amp up your business skills take center stage in this week’s Roundup, including managing the change process and the benefits of hiring adversarial candidates. Plus, a trend too cool not to pass on. Enjoy.

Navigating change – Former guest to the Social Capitalist and Executive Coach Christine Comaford provides a roadmap for managing the change process. Read her Forbes article here: http://onforb.es/TiPbas.

Lessons from the field – The NFL is not only entertaining, it’s a multi-billion dollar enterprise with some valuable management lessons to offer. Read this Wall Street Journal blog about the management secrets of the NFL here: http://on.wsj.com/Q8UDX9.

Benefit from your dislikes – Being truly relationship savvy means mastering the ability to interact and function with challenging colleagues. Read about the benefits of hiring adversarial candidates in this Fast Company article here: http://bit.ly/UseYei.

The customer is king – Implementing the best practices of marketing with your customer relationships can provide the edge you seek in reaching your business goals. Download and listen to this Marketing Professionals podcast from marketing expert Ardath Albee here: http://bit.ly/Tnte8H.

Too cool not to mention – #11 on Trendwatching’s September 2012 release of 12 mini trends is a glimpse into a world where social and reality intersect beyond the handheld mobile device. Read about it here: http://bit.ly/NMIHzO.

Kibibi Springs is myGreenlight’s Community Director.

Our July 26 Social Capitalist: Jeff Hayzlett on How to Be Bold, Controversial, and Unhated (Mostly)

Join us LIVE on the Social Capitalist, July 26 at 12 PM ET, as we interview Jeffrey Hayzlett, the bestselling author, marketing expert, and international business celebrity who has made appearances on Celebrity Apprentice, MSNBC, and Fox Business.

This webinar is a must for anyone who needs to market and sell their unique expertise to survive and thrive. These are skills necessary not just for sales, but in any client interaction where it’s up to you to drive a course of action for mutual success.

Register here!

Jeffrey will share the mindsets and skills he’s used to forge a reputation as a bold personality and fearless change agent. He’s written two books on the subject,The Mirror Effect and this year’s Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits. Both include tales from the trenches: As the former CMO of Kodak, a company still struggling to transform itself for the digital age, Jeff won both respect and criticism for railroading through dramatic but vital changes.

Prepare for a crash course on how to raise your profile, strengthen your brand, and blow up your professional impact. Topics we’ll cover:

  • How to consciously drive and shape your brand so others can “see” you
  • How to hook and sell anyone in 118 seconds
  • How Jeff handled the fallout of unpopular decisions at Kodak
  • How to respond to your most scathing critics, both privately and through social media
  • And, because we can’t help but ask, the most interesting lesson he’s learned from “The Donald.”

Don’t miss it! Register here.

The call will be 45 minutes, with 15 minutes of audience Q&A. Everyone who registers will receive the MP3 recording and transcript the week after the call.

Relationship Roundup

This week in the roundup, a networking power plan, Gen Y’s relational advantage, responding to negative feedback, and the Smile Factor.

Network power plan – Pre-planning your strategy for networking events betters your chances for getting to the right prospects so you can focus on whom to build relationships with. Learn how to create a solid game plan in this CBS MoneyWatch article: http://cbsn.ws/MZx8xS.

Gen Y Advantage – It seems that Gen Y knows how to build relationships with its younger counterparts to the advantage of their careers. Learn what they are doing here: http://cbsn.ws/LBVUIj.

Responding to Negative Feedback – Social media is making customer relationships tricky to manage. Being skillful with your response to negative feedback is critical. Learn some of the finer points of feedback response here: http://bit.ly/KI5Agn.

The Smile Factor – Warming up a face-to-face introduction with a smile often works. Making your marketing deliver the same effect can have long lasting positive results in building the relationship with the customer. Learn how to create smile worthy communication here: http://bit.ly/N2K9J4.

Kibibi Springs is myGreenlight’s Community Director. 

Christine Comaford’s Tip for Making Sure Your Message Gets Through

During her dynamic interview as part of our Social Capitalist series, Christine Comaford shared the concept of metaprograms. Created by Rodger Bailey, these are lenses through which people see the world.  Knowing which lens is in use is key to making sure your message is heard and received.

Christine says:

“The first metaprogram is towards or away. Each of these meta-programs is polarized. So if somebody is like, “Yes, I want to launch new initiatives, I want goals, I want forward motion,” that’s a towards person. An away person is all about risk mitigation: “Let’s be cautious, let’s not go crazy and jump in.”

The CEOs, the marketing people, the sales people, are often towards people. The CIOs, maybe, the accounting people, maybe HR, are away. So if you’re trying to get a CFO on board of a certain initiative, you say, “Hey, you know what? Let’s be real cautious, let’s make sure we’ve got all the I’s dotted and T’s crossed.” They’re going to feel a sense of rapport with you. Now you’re not this crazed sales or marketing or other type of towards person who wants to mow them down.

The next one is options or procedures. Options people are like, “Wow, here’s all these possibilities. We could do this and that and that,” and everybody’s all excited. Procedures people, listening to that, are getting freaked out. Procedures people are thinking, “OK, I just need to know step one, step two, step three, because I don’t want to mess it up. Don’t give me all those choices.” Continue reading

Simon Mainwaring Explains How Your Brand Can Jump Back from Negative Social Media

Never Eat Alone co-author Tahl Raz interviewed marketing consultant, author, and speaker Simon Mainwaring about his book, We First: How Brands and Consumers Use Social Media To Build a Better World, for the Social Capitalist. Here’s the audio recording and full transcript. MyGreenlight member and marketing consultant Colleen Newvine submitted this question during the interview:

“You’re building or architecting this community, but what happens when you’re hit with criticism or negativity, or some of the dark side that we hear about, or I’ve actually felt, in social media? How do you deal with negativity in social media? How have you dealt with it?”

Simon: I think it’s a great thing and I’ve had it, too. I get everything from being dismissed as some sort of crazy, commie-idealist, through to being put on the Republican watch list, through to I had a gentleman get very angry with me because I wrote a piece about whether video games increase teen violence. He was very angry with me, which to me rather proved the point. But, anyway, you always will encounter that. As soon as you open yourself up to public scrutiny, you’re going to have those who support you and those who don’t, and that’s fine.

What I do is I welcome it. I’ve been taken to task by people over various issues many times and rather than be reactionary and defensive, what you try and do is say, “Great. Someone is pointing out something that many people are already thinking,” or, “They’re highlighting a way that I need to improve my product or service if I’m really going to be authentic.” Continue reading

Does An Action-Oriented Guarantee Guarantee Action?

Here at myG we’ve seen that our program has the potential to move you toward your goals at top speed. But success is ultimately a factor of how much participants engage with and execute the program. As with any service-oriented offering: education, consultation, coaching, even nutrition, the magic secret sauce happens when content and tools meet with execution.

So many times the question becomes, how to ensure the kind of engagement that makes the magic happen?

I was intrigued this week by the introduction of an engagement-inducing money-back guarantee offered by premium job-hunting site TheLadders. If members don’t land a job within 6 months they will receive a full refund of the $2,495 (!) price tag for their Premium service.

So far, fairly vanilla.

But the action-inducing spin is this - the guarantee is only effective if the job-seeker holds up his/her end of the bargain.

“TheLadders guarantees that you will receive a job offer within six months or less if you participate fully in all components of the Program at the level indicated below. In order to be eligible for this Guarantee, within the first sixty (60) days of your six month subscription period, you must complete:

  • Attend 7 scheduled sessions
  • Complete Steps 1-5 of the Roadmap
  • Apply to 6 well-fitted positions (as described in the Program Roadmap)
  • Complete all follow-up activities assigned

In addition, in order to continue to be eligible for the money back guarantee after the initial sixty (60) days of your six month subscription period, you must attend a minimum of 75% of your scheduled sessions per month and apply to 6 well-fitted positions per month…” Continue reading

Relationship Roundup

This week in the roundup, tips for advice that isn’t useful, extreme intimacy in the workplace, the power of LinkedIn for job seekers, more on relationship marketing, and expert insight for doing business in the social era.

Tips for handling off target advice – We often get questions in the myGreenlight community about how to handle the feedback and advice we seek from others, especially when it’s off track. HBR blogger and managing partner of Schaffer Consulting Ron Ashkenas and Schaffer Consultant Holly Newman’s article offers great tips managing these scenarios. Read it here http://bit.ly/AF0Hxg.

New levels of intimacy – This isn’t quite what we have in mind when we encourage people to foster intimacy in their working relationships, but you never can tell what may happen when you open the door of intimacy. As long it as also facilitates business goals I’m all for it. Read the study here http://bit.ly/wXrnBx.

LinkedIn reigns supreme – If you’re a job seeker, the place to be right now is LinkedIn. Above all other social media outlets, recruiters invest most of their time seeking appropriate candidates within the LinkedIn platform. Read more here http://tcrn.ch/wb3PN5.

More from Mari – Last week we recommended Mari Smith’s book on relationship marketing. This week we’re recommending you view her interview on Mashable. Enjoy.  http://on.mash.to/zca4iU.

Rules for business in the social era – I highly recommend tuning into Nilofer Merchant’s series of HBR blogs and/or her new book The New How to learn how the social era can change the way you look up and down your organization’s hierarchy. http://bit.ly/A0459E.

Kibibi Springs is myGreenlight’s Community Director.

The Greenlight Highlight: How a Marketing Development Manager’s Mastery of the Relationship Mindsets Boosts his Business and Career Opportunities

Saul Marquez
Marketing Development Manager for NuVasive
Chicago, IL
Greenlight Member Since: 2010
Nominated by Greenlighter – Mark Jewell

Elevator Pitch: I want to be the best at everything that I do, live life purposefully and help others do the same. I work diligently in the advancement of spinal procedures and minimally disruptive spine procedures. I work with surgeons across the U.S. to make back surgery less painful and with quicker recovery.

What experience in your past was the moment you recognized how important relationships are to your success?

The one that sticks out immediately is my speech team experience in college. As the competition season unrolled a head-scratcher was revealed. It wasn’t always the best speech that won the prize and I started to see a trend among the recurring winners. They were always the same people hanging out with the judges and those who knew them by first name. I realized I needed to figure that out if I wanted to win. I started making a greater effort to rub shoulders with the decision makers and by the end of the second season, I was in the winners’ pool. I learned that those wins by others were not unearned. They had taken the time to prepare to connect with the audience. I learned that the real point of getting to know the judges was about creating intimacy with the audience and making a connection to pave the way for my presentation. Continue reading

How to Make People Care About Who You Are and What You Do

Here is what you have to realize: if you want to sell something, change anything, woo anyone, you have to get people on your side. And if you want to get people on your side, you have to know how to get people to take notice and care.

Thanks to the new imperatives of the relationship economy as much as to the Web, far more of us have a personal stake in creating advertisements for ourselves than we once did. Attention is the scarce resource we all compete for these days. With the ability to access an infinite array of human networks with one click, we have mere seconds to put forth our best cases for why someone should engage us rather then anyone else. The clarity and effectiveness with which you communicate who you are and why it’s relevant is the lynchpin for expanding your recognition, increasing your influence, and attracting attention.

Great ideas, a great product – it’s not enough. Take the dieting book,
The Moderate Carbohydrate Diet. Ever hear of it? Probably not. Despite its good ideas (at least as far the dieting genre goes), the book was published with a thud. Repackaged as The South Beach Diet, the book became a cultural phenomenon. How do you apply these kind of branding insights to yourself?

There’s an entire industry of answers, most of which are crap. That’s why I invited Mark Magnacca to be my guest on a skills and tactics segment of The Social Capitalist. Mark, the author of So What? How to Communicate What Really Matters to Your Audience, has a no-nonsense, practical approach that helps people tailor their messaging to ensure people will care. It’s all about relentlessly focusing on how what you do benefits whoever your audience may be.

In the podcast, Mark introduced us to a couple of helpful protocols to
help hone your message. Here are two: Continue reading