For much of the last 150 years of economic history, the smartest people gravitated to where the money was. The money, today, is looking for where the smartest people are. To stay relevant, every venture of any size is looking for creativity. Because wherever you find creativity – and, by extension, wherever you find talent — innovation and profits soon follow.
Dan Pink, in his book, A Whole New Mind, put it this way: “The last few decades have belonged to a certain kind of person with a certain kind of mind — computer programmers who could crank code, lawyers who could craft contracts, MBAs who could crunch numbers. But the keys to the kingdom are changing hands. The future belongs to a very different kind of person with a very different kind of mind — creators and empathizers, pattern recognizers and meaning makers. These people – artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers – will now reap society’s richest rewards and share its greatest joys.”
So how is one exactly supposed to respond to all that? I think there are two areas where we can learn to become more proficient: one can loosely be labeled “high concept,” referring to the personal aptitudes we can develop that foster creative thought and action in ourselves, and the other is “high touch,” referring to many of the skills and practices myGreenlight teaches that enables people to expand their networks and thus their access to other creative people.
Management guru Bill Taylor, a recent guest on the Social Capitalist, was particularly astute when it came to ideas for improving our high concept aptitude. Specifically, he introduced a profound idea that suggests all kinds of exciting ways to improve creativity: Continue reading