The Secret Formula That Will Score You a Meeting with ANY VIP – from Christine Comaford

During her Social Capitalist Interview, multi-hyphenate Christine Comaford (author, entrepreneur, consultant, coach…) shared the secrets from her blog post titled: “I Stalked Steve Jobs and How to Get a Meeting with Any VIP.”

Christine says:

“It’s not that hard to get a meeting with any VIP. The quick recipe is to ask for five minutes of their time in exchange for you giving five hours to their favorite nonprofit.

So you’ve got to do some homework. When you first connect with them, send a letter. I prefer a letter that’s typed and sent via FedEx. One of my clients, a huge high-level executive at Deloitte just used this approach. He finally got through to someone he’s been trying to reach for three months.

You figure out what it is that you want: I want five minutes of advice from Joe Blow. So then you send a letter, one page or less. Don’t ramble on. Just say, ‘Wow, I really admire the accomplishments that you’ve made, Joe Blow, in your life. I want to do that too. I would love to ask you for five minutes of advice.’ Continue reading

Jeffrey Pfeffer: Get Comfortable with Standing Out or You Never Will

Stanford Professor Jeffrey Pfeffer is the author of 13 books.  He discussed his most recent, Power: Why Some People Have It and Others Don’t during a Social Capitalist interview.

So I look at folks. I think the average human being, not everybody, but the average human being, is too concerned about what other people think. They are too worried about standing out. They’re too worried about asking for favors because they’re worried about what other people would think about them and they’re worried about being too bold. Continue reading

Heidi Roizen: Getting the Door Slammed in Your Face Means You are Doing it Right

In the investment world there is an accepted relationship between risk and return. In order to get a big return, you generally have to accept a significant level of risk. In her Social Capitalist interview, legendary networker Heidi Roizen shared her thoughts on the relationship between risk and return in relationships – and why, if doors aren’t getting slammed in your face from time to time, you probably aren’t risking enough.

Heidi says:

“I think you have to have a certain amount of tenacity and belief in yourself and what you’re trying to accomplish. Sometimes it takes a while to get other people on the same page with you. Sometimes, they’re never going to get on the same page. I think there’s a fine line between appropriate persistence to just beating a dead horse and becoming an annoying presence to the other person. Again I think you have to have the approach of asking yourself, What’s in it for them?

When you approach someone, sometimes there are clear “no’s,” but sometimes there are people who are a little skeptical and maybe need to be convinced. Maybe you need to do more homework…Sometimes there’s a longer process to building relationships and getting people on the same page with you. Continue reading

Win a Copy of Reid’s Book

In last week’s episode of the Social Capitalist, Keith Ferrazzi, CEO of Ferrazzi Greenlight, interviewed Reid Hoffman, founder of LinkedIn and author of The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career.

Some of the key discussion points included:

  • The backstory: how and why Reid launched LinkedIn
  • How thinking like a Silicon Valley entrepreneur enhances success in any career
  • How Reid personally leverages his LinkedIn page
  • The keys to maximizing your network literacy, the ability to conceptualize, access, and benefit from the information flowing through your social network

Win a copy of Reid’s book!: Listen to the MP3 (or read the transcript) and tell us in the comments of this post what your favorite takeaway was. SC Host Sara Grace will pick her three favorites and notify winners via email next week.

Click here to get the audio recording and transcript from the interview.

Why Christine Comaford Says You Should Approach Your Next Contact Palm-Up

Christine Comaford is an entrepreneur, author, and consultant. In her Social Capitalist Live Event interview she said that she has been through at least 11 reinventions of herself. Here she shares some of her best advice about building relationships based on generosity.

Christine says:

“The number one thing is networking palm up. What most people do is palm-down networking. “What can I get?” They go to a cocktail party, they’re trying to grab stuff. That’s palm down. Palm-up networking is finding out what somebody needs and helping them get it. You’re going to get yours later, the universe has a perfect accounting system. So if people simply change their networking approach to be palm up, you walk around at a cocktail party, you ask what business they’re in: “Wow, that’s cool, how did you get into that business?” Everybody has a great story as to how they’ve gotten into their business. “Wow, what’s your ideal client?” “Oh, I might know some of those guys. I’ll follow up with you next Tuesday.” Continue reading

Joe Navarro: Building Harmony Through Seating Arrangements

As one of the original founding members of the FBI’s Behavioral Analysis Program, Joe Navarro mastered the ability to read nonverbal body language. When he retired in 2003, he discovered his expertise and skills could be taught, to benefit everyone from professional poker players to executives who wanted an extra edge. Since then, he has authored numerous books, including the classic What Every BODY Is Saying.

When Navarro sat down with Tahl Raz, co-author of Never Eat Alone, he shared some insider observations about where and how to stand to appear less threatening.

Walk up to somebody and stand right in front of them. If we were to put meters on you, we would see that your blood pressure goes up – and yet we know that if you were to stand at an angle to that person, your blood pressure would go down and you’d actually feel better about talking to this person. So, the angle is important to helping someone relax.
Continue reading

Jeffrey Pfeffer: To Be a More Effective Relationship Broker, You Need New Friends

Jeffrey Pfeffer, Stanford University Professor and author of Power: Why Some People Have It and Others Don’t, is also the author of a popular business school case study based on myGreenlight founder Keith Ferrazzi. During his Social Capitalist interview, Professor Pfeffer explained the importance of becoming central in your network and taking on what he calls a brokerage role.

Brokers, even the literal term, bring people together. I mean, if you think about it, what is a venture capitalist? A venture capitalist links people with technology with people with money. And the people with money probably know other people with money. They don’t know people with technology and vice versa. So the broker fills this kind of structural hole and brings the two groups together.

That’s one of the things that effective networkers do. They find people who could benefit from being in contact with each other and put them in contact. And thereby, their sales profit from bringing those groups together. By the way, in order to do that, you have to do something that I think Keith really exemplifies and great networkers do, which is that you have to meet a diverse and broad set of people from a variety of industries and from a variety of walks of life. Continue reading

Joe Navarro: A Big Sign of How Well Your Presentation is Going

As one of the original founding members of the FBI’s Behavioral Analysis Program, Joe Navarro mastered the ability to read nonverbal body language. When he retired in 2003, he discovered his expertise and skills could be taught, to benefit everyone from professional poker players to executives who wanted an extra edge. Since then, he has authored numerous books, including the classic What Every BODY Is Saying.

Here, a brief excerpt from Joe’s Social Capitalist interview with Tahl Raz. What’s the first clue that you have lost your audience?

Go to any conference where the students, the workers, executives, whoever, don’t like the speaker, and all of a sudden you’ll see that they begin to put an object on top of themselves—a briefcase, a purse, a laptop. But when they’re in the presence of somebody that they enjoy, they begin to unveil themselves by getting rid of these objects. So, there’s lots of behaviors that show, I’m really interested, I’d like to get to know you more, I’d like to get closer to you, and so forth. And a lot of that has to do with we begin to show features of comfort in our forehead, our eyes, our face, and so forth.

So during a presentation, keep an eye on the audience to see if they begin to unveil themselves and settle into the topic. For more great insights on nonverbal cues, read the entire Social Capitalist transcript: Social Capitalist – Joe Navarro. Click here for the audio recording.

Christine Comaford’s Tip for Making Sure Your Message Gets Through

During her dynamic interview as part of our Social Capitalist series, Christine Comaford shared the concept of metaprograms. Created by Rodger Bailey, these are lenses through which people see the world.  Knowing which lens is in use is key to making sure your message is heard and received.

Christine says:

“The first metaprogram is towards or away. Each of these meta-programs is polarized. So if somebody is like, “Yes, I want to launch new initiatives, I want goals, I want forward motion,” that’s a towards person. An away person is all about risk mitigation: “Let’s be cautious, let’s not go crazy and jump in.”

The CEOs, the marketing people, the sales people, are often towards people. The CIOs, maybe, the accounting people, maybe HR, are away. So if you’re trying to get a CFO on board of a certain initiative, you say, “Hey, you know what? Let’s be real cautious, let’s make sure we’ve got all the I’s dotted and T’s crossed.” They’re going to feel a sense of rapport with you. Now you’re not this crazed sales or marketing or other type of towards person who wants to mow them down.

The next one is options or procedures. Options people are like, “Wow, here’s all these possibilities. We could do this and that and that,” and everybody’s all excited. Procedures people, listening to that, are getting freaked out. Procedures people are thinking, “OK, I just need to know step one, step two, step three, because I don’t want to mess it up. Don’t give me all those choices.” Continue reading

The Greenlight Highlight: How a Social Media Strategist Uses Relationship Mastery to be Systematic and Authentic

Anita Windisman
OneOfAKindMarketing.com
Toronto, Canada
Greenlight Member Since: December 2011

Elevator Pitch: Social media strategist & consultant. Helping you grow your professional practice or customer base by mastering LinkedIn.

What experience in your past was the moment you recognized how important relationships are to your success?

I’ve always been a connector and a networker and didn’t realize the full impact of that skill. I network naturally and being the hub and knowing what’s going on has always been a part of who I am. I value relationships. My network goes back to grade school. Loyalty is what I’m about.

What’s the coolest things you’re working on at home or at work right now?

Professionally I just launched my third public LinkedIn workshop. I love offering my services to small businesses and freelancers. On the other end of the spectrum I love working with very senior executives helping them showcase their expertise on LinkedIn. Both audiences need LinkedIn, but the reasons for doing so are different. I address the individual and the executive with the same tools, but in different ways. Continue reading