Presidential Email Strategies

There’s no avoiding the fact that it’s an election year. You get bombarded just flipping through the channels, stopping by a newsstand, or even checking your email and favorite sites. In every way possible, election year is upon us.

Personally, I get emails from candidates straight into my inbox. It’s one way of keeping up with important national events and getting news from the campaign trail. It’s interesting to see how many myGreenlight values play into the communication strategies of the presidential candidates. Continue reading

The Greenlight Highlight: How A Young Professional Practices Relationship Mastery To Serve and Succeed

Maxwell Lyons
Sydney, Australia (as of three weeks ago)
Greenlight Member Since: July 2010

Elevator Pitch: “I love being stretched and attempting to play above my current capacity. Born and raised in a small town in Idaho, I owe so much of the success I’ve had in life to the relationships I’ve developed.”

What experience in your past was the moment you recognized how important relationships are to your success? 

I grew up valuing friendships, but hated “networking”. I viewed it as pretending to be something and someone you are not, and that never sat well with me. After I read Never Eat Alone, it flipped what I thought about networking on its head and showed me that my friends and my business contacts could be one in the same. That’s the moment it clicked for me that relationships can be powerful, as well as fun, in the professional world.

What’s the coolest things you’re working on at home or at work right now? Continue reading

Relationship Roundup

This week in the Roundup, how to identify and utilize top contacts, invest in yourself, use social media in business, connect through conversation, and build your community.

Relationship planning for success – If you’ve used myGreenlight’s Relationship Action Planning tools, the concept of the “Critical 100” will be very familiar. In this Harvard Business Review blog, authors Ram Charan and Daniel Casse offer the steps for identifying and utilizing the most important 100 people in your organization. Read the blog here: http://bit.ly/MIoTY6.

Investing in #1 – Often our focus on the relationships that sustain us and our goals can lead to neglecting ourselves. This Inc. Magazine article offers advice on carving out the time to invest in your own development. Read it here: http://bit.ly/OGQw3h.

B2B social media – Great tips from Social Media Today on the best uses of the medium for business. Read the article here: http://bit.ly/NxNm5Z.

Connecting with conversation – Every conversation we have is an opportunity to advance a new and important relationship, learn something new, and/or advance a goal. Learn more about how to get the most out of your conversation in this Entrepreneur Magazine article: http://bit.ly/OU0ApJ.

Building your community – As we build our personal and professional brands, we are also building our personal and professional communities. Read this WordofMouth.org blog on managing the fan, follower, and community member relationship here: http://bit.ly/Om3Pq2.

Kibibi Springs is myGreenlight’s Community Director.

The Kind of People You Want in Your Life

For the most part, the people that you surround yourself with are your choice. A recent Forbes article makes the argument that you should make those choices carefully and include certain types of people. Here’s the list:

  1. The instigator. This is the person you call when you want to get things done because they always say: “Let’s do it.”
  2. The cheerleader. Someone who gets you pumped up and believes in you no matter what, sort of like Donna Reed in It’s a Wonderful Life.
  3. The doubter. You always need someone to challenge you and make sure you’re really giving it your best shot.
  4. The taskmaster. The project manager type you need in your corner to make sure you’re not dropping any balls.
  5. The connector. As we always say at myGreenlight, it helps to have a great relationship with the kind of person who can connect you to the right people to make things happen.
  6. The example. This is usually your mentor, the person who has the experience and knowledge to help you get where you want to go, because they’ve already been there.

Do you agree with this list? What types would you add?

Ritu Walia is an FG Analyst.

Relationship Roundup

This week in the Roundup, how to manage separate social media identities, employee relationship building, confidence in business, and staying relevant on twitter.

Separate identities – One of our modern dilemmas for reputation management involves the decision to create and manage different profiles for different social media platforms. This SmartBlog on Social Media shares the results of a recent poll on the topic and the pros and cons of separate identities. Read it here: http://bit.ly/Ls8EgT.

Building the employee relationship – The foundation of all great relationships start with trust. Learn how to strengthen the relationships important to your business in this SmartBlog on Leadership: http://bit.ly/NzUa1C.

Be larger than life – Big audacious goals require a big audacious perception of self. A Harvard Business School Professor shares lessons from a case study that illustrates the best practices of using confidence and influence to create a big impact in business. Read the HBR blog here: http://bit.ly/Lyr6cq.

Boost the perception of competence – Those who voice an opinion project confidence to others. For some tips for putting your voice into the discussion and gaining greater influence, read the SmartBlog on Leadership here: http://bit.ly/NzsmZS.

Lead nurturing through Twitter – There are new rules for lead generation in the social media stratosphere. Read this Marketo blog for some rules for engagement: http://bit.ly/OZEJhE.

Kibibi Springs is myGreenlight’s Community Director.

Check Negative Emotions at the Office Door

Smiling is contagious! And that’s just one example of how our environment and the people we surround ourselves with have a profound impact on our mood. That’s why it’s so important to maintain a healthy work environment. As a recent HBR article points out: “emotional contagion can take down your whole team.”

Author Tony Schwartz makes clear just how much emotions matter in the workplace. Remember the feeling of dreariness that envelops you when you’re at the DMV? Compare that to the level of energy and happiness that charge your experience at the Apple Store.

Emotional contagions can make or break your team. The author enumerates five takeaways on emotions in the workplace: Continue reading

Heidi Roizen: To Build Real Relationships, Be Real

When you read the description of Heidi Roizen as a “legendary networker”, your first image might be someone with a stack of business cards, doling them out and shaking hands.

You would be wrong.

One of the key reasons that Heidi has had success in networking is because she genuinely cares about other people and builds real relationships with them.  And after you read this, you will also want to be one of her friends, even if only to get on her Christmas card list.

Heidi says:

“When I read somebody just shipped their product, or somebody just got a promotion, or somebody just had a baby, a little “attaboy” goes a long way in maintaining the relationship. People like to know that you’re thinking about them and that you notice when something happens to them, whether it’s good or bad. If someone experiences a death in their family, sending them an actual hand-written card is a really nice thing to do. It’s a human gesture. People appreciate that. And I don’t do it because I’m trying to manipulate. I do it because I think it’s the right thing to do as someone who cares about other people. But these things help. Continue reading

Relationship Roundup

In the Roundup this week, tips to strengthen your reputation and network on and offline and new tools for behavioral marketing.

Building a lucky network – We agree wholeheartedly with CueBall CEO Anthony K. Tjan on what it takes to build a lucky network, “vulnerability, authenticity, generosity, and openness.” Read his perspective on how to create luck for your business ventures in his Harvard Business Review blog here: http://bit.ly/S5QCG4.

Candor is positive conflict – Conflict is an unavoidable reality, thus getting good at using it to you and your teams’ advantage should be high on the priority list. Cambridge Professor and author Mark de Rond shares how to get comfortable with team conflict. Watch his Harvard Business Review video blog here: http://bit.ly/MieIJL. Continue reading

Don’t Hire Someone Else to Talk to Your Customer, and Other Lessons

Today marks my last day as myG’s Program Director. With amazing support from Keith and the team, I’m striking it out on my own in the online editorial and publishing space, a pretty exciting scene these days where I’m looking forward to making a mark.

As I pass the torch to my beyond-capable colleagues — Kibibi Springs helming at myG and Kevin Strehlo running editorial for the parent company — here are a few things I learned launching myGreenlight. Some I learned from doing it right, and some from doing it wrong.

1. Executing in near total uncertainty is what it takes to create something new. Get used to it and get something out there so that you can get help making it better.

2. Flatfooting on firing people when the fit isn’t right is bad for everyone involved. And if the conversation completely surprises them, you screwed up.

3. Customer feedback is most essential in the idea formation stage of the process. Don’t base your foundation layer on a hunch; back it up with data. Ask questions and do your research upfront so that you can “fail fast,” Lean-Startup style.

4. Communicate transparently with customers and set reasonable expectations. Your early adopters will be a lot more patient if they understand what’s happening and know you’re working hard to get it right.

5. Don’t hire someone else to talk to your customer. Obviously, there are exceptions, but as a rule of thumb in the early stages of a product or company, these relationships and the learning that comes from them are the most important to your success and should never be outsourced.

6. Invest in your employees by paying them well and mentoring them. Cut every other corner before you cut this one.

To everyone I’ve worked with at myGreenlight – and I’m talking about our ambassadors, founding members, and coaches, not just our team – thank you SO MUCH for being my partners in learning and growing. You are a caring, resourceful bunch, the only kind for me.

Please continue to “hang out” with me at least once a month on the Social Capitalist calls, which I’ll continue to produce and host. This month’s call is July 26th, with Jeff Hayzlett, the author & marketing expert about whom Gary Vaynerchuk has written, “If Jeff were a wine, it would be strong, sassy, and bold – just like his savvy business advice.” Register here.

Our July 26 Social Capitalist: Jeff Hayzlett on How to Be Bold, Controversial, and Unhated (Mostly)

Join us LIVE on the Social Capitalist, July 26 at 12 PM ET, as we interview Jeffrey Hayzlett, the bestselling author, marketing expert, and international business celebrity who has made appearances on Celebrity Apprentice, MSNBC, and Fox Business.

This webinar is a must for anyone who needs to market and sell their unique expertise to survive and thrive. These are skills necessary not just for sales, but in any client interaction where it’s up to you to drive a course of action for mutual success.

Register here!

Jeffrey will share the mindsets and skills he’s used to forge a reputation as a bold personality and fearless change agent. He’s written two books on the subject,The Mirror Effect and this year’s Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits. Both include tales from the trenches: As the former CMO of Kodak, a company still struggling to transform itself for the digital age, Jeff won both respect and criticism for railroading through dramatic but vital changes.

Prepare for a crash course on how to raise your profile, strengthen your brand, and blow up your professional impact. Topics we’ll cover:

  • How to consciously drive and shape your brand so others can “see” you
  • How to hook and sell anyone in 118 seconds
  • How Jeff handled the fallout of unpopular decisions at Kodak
  • How to respond to your most scathing critics, both privately and through social media
  • And, because we can’t help but ask, the most interesting lesson he’s learned from “The Donald.”

Don’t miss it! Register here.

The call will be 45 minutes, with 15 minutes of audience Q&A. Everyone who registers will receive the MP3 recording and transcript the week after the call.