Is Facebook Your Pleasure of Choice?

“Facebook is as pleasurable as food or sex” says the title of a recent Yahoo News article. Two neuroscientists researched and led this study and came to the conclusion that “‘self disclosure’ produces a response in the region of the brain associated with dopamine, a chemical associated with pleasure or the anticipation of a reward.”

Apparently, the reward that the brain receives after posting our thoughts and views on Facebook is very similar to the pleasure from food or sex. This is attributed to a less complex idea that we’re all familiar with. As humans, we love talking about ourselves. In fact, we spend about 30 to 40 percent of our speech disclosing our subjective views.

However, on social media sites, that number skyrockets to a whopping 80 percent. The studies say “that humans so willingly self-disclose because doing so represents an event with intrinsic value, in the same way as with primary rewards such as food and sex.”

What percentage of your FB posts are subjective thoughts, versus shared information or articles? Be honest!

Ritu Walia is an Analyst at Ferrazzi Greenlight.

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