The Greenlight Highlight: How a 24/7 Ambassador Leverages Relationship Mastery Skills to Create Professional Advantages

Mike Bruny
North Grafton, Massachusetts (outside of Boston)
Greenlight Member Since: March/2010
Nominated by Greenlight member: Aimee Lucas

Elevator Pitch: I am an operations manager by night and entrepreneur by day. I work mostly with young entrepreneurs and young professionals. I use hip hop lyrics as a form of personal and professional development.

What experience in your past was the moment you recognized how important relationships are to your success?

At an early age, I realized that relationships were important to my life success. I had an experience in my last year of Jr. High School. I didn’t get into any of the three high schools I applied to. That meant I would have to go to what is known as my “Zone School” (the one closest to your home). My zone school had a very bad reputation and I really didn’t want to go there. Lucky for me my principal saw something in me and decided to leverage her network to get me into John Dewey high school (a much better school). Her ability to change my life with a phone call highlighted the power of relationships to growth and progress. When she endorsed me, I went from having nothing to having a great opportunity that changed my life trajectory.

What’s the coolest things you’re working on at home or at work right now?
I work as an Operations Manager at Intel and recently I was offered the opportunity to be an ambassador at Intel both internally and externally. This really fits my primary mission right now to seek opportunities where I can mix in who I am and what I do. I am also working on a process called The Ultimate Mashup – hip hop lyrics and traditional motivational quotes placed side-by side to show the relevance and impact of language and words in a variety of contexts. For example, Robert Frost’s line “Two roads diverged in the woods and I chose the one less traveled,” next to Jay-Z’s “I chose my own fate, I drove by the fork in the road and went straight.” The authors of these quotes are embraced by totally different audiences, but they are saying the exact same thing.

What relationship building skills and strategies are you applying to the project you just told us about?
Generosity. I apply it frequently to the way I look at things. I hear a lyric when I look at situations, particularly those that I receive online related to a person’s challenge. I use words to be generous, provide encouragement and insight to help people solve problems.

What’s your most effective relationship action planning routine? The one you renew and repeat with the most success?

The things I’m working on are definitely due for a new RAP. As a routine, when I see something I’m interested in, I always research who the people are behind the project and where the connection exists between us. The technique of asking for an introduction and finding out where our interests intersect has gotten me far. That’s my initial process, then I start putting things out into the Universe through my network, including the Young Entrepreneur Council. There are also two questions that I got from Social Capitalist guest Michael Ellsberg that helps me extend generosity to others.

What are you most excited about right now and what are your biggest challenges? What positive results have you noticed in your life since you started putting the strategies of relationship mastery to work?

The relationship mastery strategies have had a very positive effect in building my network. I was asked to be a part of the Young Entrepreneur Council because I was giving so much. Joy Meredith gave me the opportunity to become an ambassador in myGreenlight and she allowed me to acknowledge that I need to ask for help as well as give it. Building that intimacy with others is what allows me to feel comfortable asking for help and has produced significant results for me.

Are there any successes from the myGreenlight program that they can quantify, specific to either their business/revenue or their network.

Quantifiably it’s been about the access to people who are doing unbelievable things. Putting things out into that fertile atmosphere. The things I’ve learned in myGreenlight have surrounded me with people that can help me move to the next level. I’ve struggled with launching products and the connections have helped me gain access to new ways to do that and to learn from others’ experiences.

Has there been any challenges in your life that you’ve been able to solve by applying the mindsets and process of relationship mastery?

I went to a speaking engagement where LL Cool J was presenting. I had my book with me and I was thinking about how I was going to get my book into his hands. It then clicked for me, “how could I be of service to him”? He then mentioned that he was interested in micro financing in Africa and I have a professor friend who could help him. When I gave him my book and card I also gave him this professor’s number. In closing I would tell the myGreenlight community to keep giving and keep looking for ways to be of service. Know what you want and ask for it. It’s ok to be strategic about what you want. I tell everyone that I give you every right to use me, but I give you zero right to abuse me. The program gives you permission to be strategic about it. Networking is not a dirty word. Learn the mastery of good intention.

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  2. Pingback: MyGreenlight Blog Roundup « Keith Ferrazzi

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