Heidi Roizen’s Top Tip for Getting Emails Answered

This week’s Social Capitalist Tip is from Heidi Roizen, the venture capitalist and Stanford professor who is known as Silicon Valley’s most legendary networker. She is also the subject of a Harvard Business Review case study. During the interview, Tahl Raz asked Heidi about the key takeaways from that case.

Heidi said:

“If you want to boil this case down to one fundamental takeaway, it’s this: Don’t approach someone because you want something from them. Approach someone because you have something to offer.

Now there’s no reason that this can’t be a win-win for you as well. But think in terms of what value you’ll be bringing to other people. Ultimately, that’s why they’re going to continue to connect with you. It’s why they’re going to answer your phone calls and your emails and your whatever. They’ll see you as someone who can be helpful to them. I think that’s a very easy thing to learn, and it’s a very easy thing to test and to check as you go and carry out your life. When you intend to form a relationship with someone, the first thing you should think is, What value am I to them?”

Read a full transcript of the interview with Heidi, filled with other great tips and insights, by clicking here.

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