Guest Blog: How a Purpose Coach uses myGreenlight’s Model of Trust to Grow His Network

Howard Crampton, Jr., one of our earliest myGreenlight members, is a passionate life coach and mentor who helps people identify and develop their life purpose.

My introduction to the myGreenlight program was definitely in alignment with my purpose. It has helped me increase my network from 25 people (when I first began), to over 2,000+ people (not including my Facebook friends)!

My network continues to grow week by week, and I owe that in large part to the model of trust I learned through the myGreenlight Program. This model consists of the four mindsets of generosity, intimacy, candor, and accountability and it allows me to connect with people to add value to many lives and grow my business.

Generosity is my weapon of choice in a room full of 30-200+ persons. The ability to leave a strong impression on the people I meet is facilitated best by leading with generosity. People love to talk about themselves and when you practice active listening, not only does the individual get to talk about his- or herself, but you have an opportunity to listen for key factors (e.g. challenges, target audience, etc.) and find an opportunity to become generous and purposeful with offers of your service or product specific to the information you just obtained from this person. Continue reading

The Greenlight Highlight: How a 24/7 Ambassador Leverages Relationship Mastery Skills to Create Professional Advantages

Mike Bruny
North Grafton, Massachusetts (outside of Boston)
Greenlight Member Since: March/2010
Nominated by Greenlight member: Aimee Lucas

Elevator Pitch: I am an operations manager by night and entrepreneur by day. I work mostly with young entrepreneurs and young professionals. I use hip hop lyrics as a form of personal and professional development.

What experience in your past was the moment you recognized how important relationships are to your success?

At an early age, I realized that relationships were important to my life success. I had an experience in my last year of Jr. High School. I didn’t get into any of the three high schools I applied to. That meant I would have to go to what is known as my “Zone School” (the one closest to your home). My zone school had a very bad reputation and I really didn’t want to go there. Lucky for me my principal saw something in me and decided to leverage her network to get me into John Dewey high school (a much better school). Her ability to change my life with a phone call highlighted the power of relationships to growth and progress. When she endorsed me, I went from having nothing to having a great opportunity that changed my life trajectory. Continue reading

Simon Mainwaring Explains How Your Brand Can Jump Back from Negative Social Media

Never Eat Alone co-author Tahl Raz interviewed marketing consultant, author, and speaker Simon Mainwaring about his book, We First: How Brands and Consumers Use Social Media To Build a Better World, for the Social Capitalist. Here’s the audio recording and full transcript. MyGreenlight member and marketing consultant Colleen Newvine submitted this question during the interview:

“You’re building or architecting this community, but what happens when you’re hit with criticism or negativity, or some of the dark side that we hear about, or I’ve actually felt, in social media? How do you deal with negativity in social media? How have you dealt with it?”

Simon: I think it’s a great thing and I’ve had it, too. I get everything from being dismissed as some sort of crazy, commie-idealist, through to being put on the Republican watch list, through to I had a gentleman get very angry with me because I wrote a piece about whether video games increase teen violence. He was very angry with me, which to me rather proved the point. But, anyway, you always will encounter that. As soon as you open yourself up to public scrutiny, you’re going to have those who support you and those who don’t, and that’s fine.

What I do is I welcome it. I’ve been taken to task by people over various issues many times and rather than be reactionary and defensive, what you try and do is say, “Great. Someone is pointing out something that many people are already thinking,” or, “They’re highlighting a way that I need to improve my product or service if I’m really going to be authentic.” Continue reading

MyGreenlight’s Community Manager Shares The Reasons She’s a Believer

Hi Greenlight Community!

We’re announcing a new promotion today, and I wanted to give you my personal take on why I think signing up for the myGreenlight program will be the best thing you ever do for your career.

As you’ve probably begun to notice, the world operates through relationships. Whether you’re a natural connector or not, a deeper understanding of the science behind human interaction can only equip you with more weapons in your career arsenal.

Over the past two years I have taken a strong professional communication skill set to new heights by applying the relationship mastery principles taught in the myGreenlight program. My touch points with Greenlight Community members have deepened my understanding of how a variety of personality types successfully utilize our training to reach their career goals. It’s been an exciting two years of discovery, hearing stories from those motivated to make a necessary change for themselves and their careers.

People like….

Aimee Lucas, an admitted introvert, who found inspiration in the Blue Flame principle and used it to guide her connection goals and advance her career.

Mike Bruny who uses generosity to truly connect with like-minded people and gain entry to opportunities that allow him to pursue his passion to inspire young entrepreneurs to reach their dreams.

Sandra Lester, whose commitment to get an accountability buddy for networking opened doors to opportunities she hadn’t even imagined for herself and positioned her as a trusted expert in her industry and giving her the ability to receive more job leads.

As I have seen these success stories unfold, I can very confidently say that I truly believe anyone willing to put in the work to engage in the myGreenlight program and complete the missions can gain massive benefits.

This is a perfect time to join myGreenlight at a discounted rate.  And our Spring promotion is open to anyone. If you know someone who is ready to improve their relationship game, please share the link with them. If that person is you, join us!

Check out the promotion here – a $200 savings on our regular rates and unlimited access to all of the proven resources of myGreenlight.

Have questions about the program? Use the comments and I’ll answer them.

Jeffrey Pfeffer on Why Kissing Up to Your Boss isn’t a Bad Idea

Stanford Professor Jeffrey Pfeffer shared the often unspoken power rules of business on an eye-opening session of the Social Capitalist. An outspoken truth-teller and academic rebel willing to question the orthodoxy, he proved again with his book, Power: Why Some People Have It and Others Don’t, why he’s one of our very top thinkers in management theory.

During the interview, Professor Pfeffer shared reasons that making the powers-that-be look good isn’t a bad idea.

I think many of us in particular are uncomfortable with having other people, particularly other people who we may feel are unqualified or who have gotten their positions in an unfair manner or, you know, who knows how they’ve gotten their jobs, but they have power over us and we don’t like it. And so we say, why does this person have the right to tell me what to do? And then we act and behave in a counter-dependent fashion, and that doesn’t get us very far at all.

Everybody has a boss, and to the extent that your boss likes you, thinks well of you, and wants to make you successful, you’re probably going to do way better than if your boss doesn’t like you and would rather never see you again, in which case you’re likely going to be fired.

When your colleague and co-author Keith Ferrazzi came to my class some years ago, he’s made a statement that I think is completely correct. He said, “You are not responsible for your career. Your blinding ambition is not going to necessarily make you successful. It is other people who are responsible for your career.” The people higher up in the organization whose fate – your fate, they control. And so your job is to make sure that they want to make you successful and have an interest in your success and well being. The best way to do that is to make those people feel better about themselves. And so flattery, yes, is one technique. Not disagreeing with them openly or in a confrontational way is another thing. It’s basically asking about any behavior that you’re going to exhibit, At the end of exhibiting this behavior, will the other people feel better or worse about themselves and about my effect on their self kind of esteem? And so, a lot of this is about being energetic, being enthusiastic, being positive, because all of those things are part of having people feel better about themselves.

For more insights into the role power plays in your success, read the full transcript and get the audio recording of this information packed Social Capitalist interview.

For more information about Jeffrey, visit

Relationship Roundup

This week in the Roundup: managing email, the happiness factor, apps that save you social time, trips for content strategy, and spring cleaning your network. Enjoy!

Email etiquette – Breaking through email noise is probably one of the most pressing professional challenges today. Managing email noise is the other. CBS MoneyWatch gives some great advice for avoiding some common faux pas’. Read more here

Happiness is making a comeback – Happy to see that employers are becoming more concerned about worker satisfaction. Thanks to corporate front runners like Patagonia and Zappos, the bottom line on happiness is more than just a figment of the imagination. Read the story here

There really is an app for that! – A couple of weeks ago we shared some apps to manage your network. While this doesn’t exactly do that, it can help you weed through undesirable social terrains and maximize your fun time. Check it out here

Strategies for great social content – Your online social content is your relationship calling card so to speak. Being strategic about your approach to developing those relationships can be strange and unfamiliar. SmartBrief contributor Jeremy Victor gives some great tips for creating an effective strategy. Read them here

Time for spring cleaning? – It’s inevitable that you’re going to make a mistake about letting someone toxic into your network and be required to do the necessary clean up.  Hopefully, before it involves too many others. Amy Levin Epstein gives some insight on who to give the boot!  Read it here

Kibibi Springs is myGreenlight’s Community Director.

Identify and Uplevel Your Social Identity

This week’s Social Capitalist Tip is from Master Certified Coach Leah Grant, who serves as a myGreenlight coach.

Social Identity is how well you are known and how you are seen by others. Social identity is important because it is about who you are with people.

When being considered for promotions and projects technical excellence is only one piece of what’s being considered — the other component is your social identity.

After working with hundreds of professionals in the myGreenlight program, I have recognized three main types of social identity:

  1. The Recluse — This person keeps their head down, is technically skilled and does great work. They only reach out to those people they must have contact with to complete a project. When they communicate they stay away from all personal subjects. The Recluse may get put on teams for their abilities, but they are often passed up for promotions and really great projects because no one knows who they are and they haven’t taken the time to get to know anyone else. Continue reading

Jodi Glickman’s “Learn Strategy” to Get Noticed and Get Ahead

This week’s Social Capitalist Tip is from Jodi Glickman, who recently participated in a Jodi GlickmanSocial Capitalist Masterclass with Tahl Raz. Jodi, author of Great on the Job: What to Say, How to Say it. The Secrets of Getting Ahead, laid out the best practices for making a positive impression in everyday business conversation.

If you are in a new job, you’re a junior in an organization, think about creating opportunities for you to do something, which I call The Learn Strategy. Give yourself a chance to learn new skills, to excel at areas you’re good at, to assist others with work that may not be fun or interesting but needs to get done, to redirect work that is unwanted or not helping your cause. And/or think about strategically getting involved by offering to work on specific projects or with specific people in your organization. Continue reading

Guest Blog: Ad Sales Executive Puts Never Eat Alone/myGreenlight Tactics in Action

Scott Olson is the director of marketing at Mediaspace Solutions, a marketing services agency bringing national brands to local markets. Mediaspace maximizes advertising budgets, increases ROI, and reduces operational drag through expert talent, incredible service and proven buying strategies. Our ‘What’s on Tap’ blog is updated twice a week and we’re regularly tweeting business to business marketing and advertising news.

In his best selling book Never Eat Alone Keith Ferrazzi sums up the argument for developing greater relationships when he says, “Life is less a quest than a quilt. We find meaning, love, and prosperity through the process of stitching together our bold attempts to help others find their own way in their lives. The relationships we weave become an exquisite and endless pattern,” (Never Eat Alone, 2005, p. 297, emphasis added).

Recently the Mediaspace Solutions business development group went through Ferrazzi’s book as a group in an effort to put what we learned into practice. Below are a few examples of both what’s been done and the sometimes immediate results we have experienced:

  • Small Gestures Big Impact – While on a recent trip to NYC, I decided to build a relationship with two CEO’s of major ad agencies. As part of the due diligence up front, I found out their favorite kind of wine by talking to their assistants. I purchased wine as gifts but bought Starbucks gift cards for their assistants. Both assistants were blown away by the gesture. “We never get any gifts” one said. I had two sincere conversations with two smart women and I now have regular communications with both of them. The key was being genuine and generous with no expectations in return. They are now on my “ping list” for regular communications. Keith’s teachings work. Continue reading

Relationship Roundup

This week in the Roundup, employee social media training, the strength in a soft approach, silent interview killers, celebrities’ social mastery, and a pulse check on how in touch you are with your co-workers realities.

Social media training – Corporations are discovering they have a new communication crisis arising from employees’ unfettered use of social media. The Gap’s new social media policy could provide some best practices and a guide for organizations facing similar challenges. Read more here

Being soft doesn’t mean you’re a softy – CEO’s adept at utilizing their empathy skills in addition to their technical skills have an advantage in motivating employees to reach the company’s goals. Read CEO of Korn/Ferry International Gary Burnison’s Fast Company blog post here

Silent but deadly body language – Our body language speaks volumes that we may not be consciously aware of. In this CBS Moneywatch article, five body language gestures that can make or break an interview. Read the article here

Learn from the masters of intimacyAd Age Digital makes a good point when they pose the question “What can big brands learn about social media from Chris Brown?” The fallen/risen megastars’ Twitter following overshadows the combined following of several large corporate brands. Read

Being truly in touch – The key to advancing relationships is putting yourself in someone else’s shoes. In the workplace that translates to understanding the reality of your co-workers daily experience. Seems most who answered this Smart Brief poll consider themselves really good at that. Where do you rank? Review the poll here

Kibibi Springs is myGreenlight’s Community Director.