The RAP that Made Keith Ferrazzi a First-Time CEO

In this video, Keith Ferrazzi describes the relationship strategy that transitioned him from CMO of Starwood to CEO of an innovative startup of its day. Hope you enjoy it!

Have you ever sat down and consciously written out a relationship strategy to achieve specific goals? Did it help?

Comments (2)

  1. Thank you for this! One suggestion: for future videos, will you please consider using a much longer music loop (or no music)? I was starting to go nuts because of the extremely short, repetitive music loop you use here. It really stole my focus away from the excellent verbal content.

  2. Thanks for sharing this information. I had not considered the importance of having a relationship strategy until now. My previous attempts were well meaning, but haphazard, at best. Now I have a guide. I watched this through twice and took notes. Definitely made me think. Will write out my RAP and put it in to practice.

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