If You’re Not Networking, You’re Not Doing Your Job

If you’re not networking, you’re neglecting a key part of your job, according to Forbes. We at myGreenlight obviously agree!

“To many, networking has been viewed as a mandatory activity for sales people but perhaps as an extracurricular option for others, or an activity only to be pursued when a person is in between jobs. Somewhere the paradigm has shifted and many people now recognize it has become a mandatory part of everyday life for anyone in the workplace,” writes Sherri Edwards.

However, unlike what many people think, just getting exposed, or networking for the sake of networking isn’t the answer. Personally, I don’t have relationships with many of the people I’m friends with on Facebook or connected with on LinkedIn.

So what’s the next step? “Relationships develop over time, not with a click and a connection. Developing relationships requires an awareness of a purpose and having an objective, followed by thoughtful communications that will support that objective.”

Just like everything else in life, you have to make an effort in order to have rewarding results.

What about you, do you prioritize relationship building like one of your official job duties?

Ritu Walia is myGreenlight’s Member Coordinator.

Comments (3)

  1. My goal when I’m networking is to reach out and make a difference to one person. If I can help them in meaningful way, they’re much more likely to remember me and connect with me when they need help.

    I’m not a big fan of networking groups where everyone passes out their cards and are “selling” the whole time. My local networking groups are all structured around this model, and online LinkedIn is very much a “sales” site. I’ve not had a true discussion of value on LinkedIn with any of my connections. I find Twitter and Facebook much better for that.

  2. My objective when I go to a networking event is to connect with no more than three people–that way I have the opportunity to get to know them for a bit. Then we exchange contact cards, I write a note and set up a coffee date….You are so right, relationships are built one step at a time.

  3. Pingback: MyGreenlight Blog Roundup « Keith Ferrazzi

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