See Through the Eyes of Your Customer

A while back, Alan Webber, the co-founder of Fast Company and a friend of Keith’s shared some tips from his book Rules of Thumb: 52 Rules for Winning at Business Without Losing Your Self.

Keith’s favorite tip from the book was “Learn to see the world through the eyes of your customer”.

How to get better at “flipping the telescope”? Alan’s great advice:

1. Talk less, listen more.
2. Make few claims; ask more questions.
3. Focus less on output, more on feedback.
4. Buy fewer ads; collect more data.

Read more here about this great sales tip.

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