NEW DATE ANNOUNCED for Keith Ferrazzi on the Power of Giving: 12/19

“In service lies growth.”

Join us on the Social Capitalist, December 19 at 12pm ET (rescheduled, please note the change!), to hear how that basic truth has transformed Keith Ferrazzi’s life and business.

Keith, author of Never Eat Alone and CEO of Ferrazzi Greenlight, will participate in an energizing, action-oriented conversation on philanthropy and individual service as the keys to a successful, satisfied life. He will be interviewed by Sara Grace, host and producer of the Social Capitalist.

On the agenda:

  • The best, most surprising stories from Ferrazzi Greenlight’s annual service trips to Guatemala
  • Why volunteering with colleagues, friends, and clients builds relationships that are deeper and more productive than others
  • Why adding a 501c(3) organization to your for-profit business can help you create far more positive impact together than either could alone.
  • How you can get started bringing volunteerism into your business right away

Join us for 30 minutes of conversation with Sara Grace, host of the Social Capitalist, followed by 15 minutes of Q&A from the audience.

REGISTER HERE

If you’ve already registered and are not able to join on the new date, don’t worry. Registration will ensure that you are emailed the recording and transcript.

Help create the interview: What questions would you like to hear Keith answer on this topic?

Relationship Roundup

Reap the rewards of relationship strategies that can deliver results on your goals in this week’s Roundup. Get the fundamentals of earning respect, read how isolation improves productivity, become a pro at managing challenging conversations, and more.

Get some R-E-S-P-E-C-T – Earning and offering respect boils down to the basics of effective relationship building. Read the Inc. article about the fundamentals of earning respect here: http://bit.ly/RkgnCE.

Accomplish more with isolation – Sometimes getting to your goals mean exercising some selective isolation to get important things done. Read how to effectively isolate yourself for productivity here: http://bit.ly/SiEFOM.

Manage difficult behavior – Get helpful strategies for neutralizing challenging conversations. Watch the HBR Channel video blog here: http://bit.ly/P2OX5J.

Build confidence – Start feeling like you can tackle anything by pushing yourself through small zones of discomfort. Learn how in this CBS MoneyWatch article here: http://cbsn.ws/XgPmUf.

Kibibi Springs is myGreenlight’s Program & Community Director.

Big Bird: The Big Brand

Big Bird has been in the news frequently, thanks to mentions in the Presidential debates. The outpouring of support for the yellow puppet showed just how relevant Sesame Street has been across decades and, it turns out, across cultures. Sesame Street is currently running in 146 countries.

HBR’s recent article identified some of the reasons that Sesame Street is such a universal brand:

  1. Identifying the country-specific critical needs first.
  2. Willingness to try new operating models in new countries.
  3. Embracing new and multiple means of distribution.
  4. Propagating lessons learned throughout the organization.
  5. Taking the long view.

Sesame Street pursued a global strategy long before globalization became a common business goal. “It has done so by being clear and steadfast about its essential brand values while also seeking to understand deeply and flexibly adapt to local conditions and norms.”

Do you agree that these values help make brands universal? What would you add?

Ritu Walia is an FG Analyst.

The Greenlight Highlight: How a Corporate Productivity Professional Builds Authentic Relationships for Business Success

Charlene DeCesare
Salem, New Hampshire
Greenlight Member Since: August 2010
Nominated by Greenlight member (George Newman)

Elevator Pitch: I am responsible for building membership for the Institute for Corporate Productivity (i4cp). Our focus is on the unique people practices of high performance organizations. I have a passion for helping people and companies achieve their highest potential and feel intensely grateful to be doing what I love.

What experience in your past was the moment you recognized how important relationships are to your success?

When I was at Gartner, I had a strong sense that there was untapped potential with myself and my colleagues all calling into the same clients, selling slightly different events and services. So, I created a strategic partner model that focused on assigned accounts, building relationships, and horizontal selling through referral. People bought more from me because I took the time to truly understand their business and map solutions at a much higher level. Ultimately they took my recommendations and spent more money because they liked and trusted me personally. I grew a small set of accounts by 46% in the first year and eventually helped manage a global team. Within just a few years, we grew $2M to $38M across a very small set of accounts and I know that exponential growth continued after I left. The (not so) secret sauce is in building relationships and becoming a trusted advisor. Continue reading

Relationship Roundup

Building relationships online and offline boils down to being authentic and generous with your network. This week in the Roundup, there’s advice for brand management and a road test of the latest collaboration tools for your business.

The leadership track – Managing your personal brand and requesting regular feedback are two of the five items recommended to maintain your edge in the workplace. Read the article here: http://bit.ly/WzN0PL.

The business of youThe National Association of Women Business Owners encouraged members and participants of their Annual Women’s Business Conference to be authentic and use who they are to their brand advantage. Read the SmartBrief blog here: http://bit.ly/PCcYBW.

Build with kindness – This author summarizes how the Dalai Lama’s lesson on kindness applies to better business practices. Read the CBS MoneyWatch article here: http://cbsn.ws/TclWqA.

Social media relationships – Trying to figure out what to do with your likes and follows that will be meaningful to your brand? Read the SmartBrief article on building relationships with social media here: http://bit.ly/XoNZ51.

Social collaboration – Looking for an internal social chat tool to foster internal collaboration. This PC World blogger road tests three platforms to consider. Read the blog here: http://bit.ly/S3O8JC.

Kibibi Springs is myGreenlight’s Program & Community Director.

Be the Change

One of the interesting things about being human is that we are imperfect. We are constantly striving to be better. We keep changing and evolving.

What is the best way to encourage change in the people in your life? HBR recently posted the ten best tips for creating positive change momentum in the professional world.

Here are my top five:

  1. Embrace the power of one: “When you have 20 priorities, you have none. Research on multitasking reveals that we’re not good at it. Focus on one behavior to change at a time.”
  2. Make your goals specific and  SMART: specific, measurable, achievable, relevant, and timely!
  3. Paint a vivid picture: imagine a detailed vision of a better future you can aspire to. It will serve as an emotional inspiration.
  4. Activate peer pressure: by nature, we are affected by what the people around us do. Our peers help guide our social behavior, so use that to build momentum.
  5. Hire and fire based on behaviors: people act based on the ramifications of their actions. Use it to motivate them.

What do would you add to this list? Please share!

Ritu Walia is an FG Analyst.

The Fabulous Five

Landing a job can be harder than the job itself.

To give you a leg up, here are the five top traits employers look for, according to a recent article by Forbes.

  1. Professionalism: Potential employers assess this from the moment you walk in the door. “From the clothes you wear to the way you stand to the grip of your first hand-shake, presenting yourself as a confident, energetic professional is about as basic as career advice gets. “
  2. High-energy: you want to be the person who raises the energy level, not the stick in the mud. Think about it, who would you rather be around at work?
  3. Confident: sell yourself. If you don’t believe you’re worth it, why should anyone else?
  4. Self-monitoring: no one has the time to babysit you. Make it clear that you’re focused and on task without any help.
  5. Intellectual curiosity: “An employee who will grudgingly adopt a new database is not as attractive as one who is truly passionate about learning new things.”

Do you concur that these are the top five, as an employer or as a coworker? What other traits matter more?

Ritu Walia is an FG Analyst.

Relationship Roundup

This week in the roundup, skills and tips for reputation management.

Managing awkward pauses – We’ve all been there. The conversation takes a dip and neither party can find the right words to fill the moment or a way to hold the space in silence. CBS MoneyWatch offers some tips for handling lulls in conversation. Read the article here: http://cbsn.ws/O5xLfo.

Building rapport with employee candidates – To secure today’s top talent, company’s that build rapport and treat potential employees like they do their customers have a leg up on the competition. Anthony T. Jan shares the benefits to building these relationships in his Harvard Business Review blog. Read it here: http://bit.ly/UFNQ9S.

Making the sale – This article has great tips from CBS MoneyWatch on mistakes to avoid when pitching the sale. Read it here: http://cbsn.ws/QIaY9E.

Stirring up word of mouth – Sparking word-of-mouth fire about your product or service requires building a relationship with influencers. Learn how in this Marketing Professionals blog: http://bit.ly/T1k79Z.

Managing a tarnish free reputation – If you’d like to steer clear of bad management mistakes, SmartBlog on Leadership offers some tips to keep you on the right path. Read it here: http://bit.ly/Vvy6JX.

 Kibibi Springs is myGreenlight’s Program & Community Director.